Null hypothesis. Marketing Essay Example for Free

Null hypothesis. Marketing Essay Assessment activity 1 1. When conducting research on behalf of your organisation or for a client organisation, how will you determine the most appropriate data sources to use? In this case the most suitable data source will be a desk research because this information will have already been gathered, analysed and reported on by other companies. It means that you will not waste time and money doing what others before you have done. 2. Why are cross checks and cross references necessary? To ensure the information is correct. Assessment activity 2 1. What tools would you use to collect and collate data and why would you use them? 2. Why should your desk research include the collection and analysis of data relative to the organisation’s current and past performance? Collection and analysis of data relative to the organisation’s current and past performance is very important to decide what we are looking for and the questions we are trying to answer. In this way our needs can be met. Assessment activity 3 Describe and explain the reporting formats that might be required to follow when submitting desk research results. Assessment activity 4 1. What is the difference between working and null hypothesis? A working hypothesis is a theory that we can use in our thinking about possible consequences. Such hypotheses allow us to predict and then look for results. Null hypothesis stands in direct contrast to its Alternative hypothesis. If we propose that action A will cause result B, we have a testable hypothesis, called the alternative. 2. How do these hypothesis help to focus the research? It help to guide the development of a research project and aid you in determining the direction you need to take and the questions to which you need answers. Assessment tool 2 1. What is desk research? Explain the steps involved Desk research is identification and analysis of information which has already been compiled and published in some form. The basics of a good desk research involve: knowing where to look and what to look for Understanding the quality of the source material ensuring you get the right information. Core to any desk research is obtaining a list of sources. If you do know the subject area or the key jumping off points, you are likely to know exactly where to look immediately. This is where experienced researchers have advantages, as typically, they have a wide knowledge of sources know where to look and how to look. 2. What are quantitative and qualitative data? Explain the differences and their use in market research. Quantitative data is anything that can be added up whereas qualitative data deals with options, attitudes and behaviour and provides dues as to â€Å"why and how†. Quantitative information allows analysis of the strength of a trend. It is used to answer questions such as ‘who, what, where and when’. Qualitative info consists of descriptive statements about events that have happened. It includes opinions or comments by customers on a product or a service provided, future plans or even visions of what an organisation right become. 3. Describe the techniques you would use to identify potential research respondents. 4. Why is it important to ensure that rooms and facilities for survey recruits are well prepared? Describe how you would conduct a data gathering session. 5. Compare and discuss 2 software applications suitable for entering data. Assessment tool 3 Market research Market research is a powerful tool, which can be utilized to better understand a company’s customer base – allowing these companies to optimize their advertisements, predict market trends and guide their overall decision making. Specially in the case of coffee shops world. This report covers multiple and independent coffee shops. Coffee shops are defined as outlets where coffee accounts for a sizeable (usually at least around 40%) part of sales with quite a restricted, mainly packaged, food offer and small amounts if any, free alcohol. For some countries this will therefore include outlets such as donut shops and bars. Market value is based on expenditure including sales tax in these outlets; market volume is based on numbers of outlets. A Snapshot report is designed to provide instant preliminary market research. Each report provides an overview of the defined market, including market size, market forecast, segmentation, company market share along with top-line socio economic data. The data is supplied in both graphical and tabular format for ease of interpretation and analysis. There is is a mix of primary and secondary data sources. In addition each market contains an exclusive 5 year market size forecast. What’s more, our team of international research analysts are always on hand to provide further assistance where required. It’s a level of service you won’t find anywhere else. Secondary Research All secondary data sets in both local and global languages are derived from a range of sources, from government statistics to trade magazines. In addition, strong relationships with different companies. . Typically an analyst use a minimum of 3 to 4 data points for each table, analysing different aspects of the market. Full transparency of source data is provided for all secondary sources. Furthermore, we need to seek written permission from the original source which is quoted in every case, reinforcing the integrity and robust nature of the data. Primary Research – Trade Interviews Once secondary research has been exhausted, the language specialist researcher will then validate the information collected though semi-structured telephone interviews. Validation through telephone interviews is critical. We aim to receive confirmation from National Trade Associations, Statistic Offices, and major players of each quoted market. Forecast Methodology The basic model which the GMN forecast was built on is called the ISDE model, which is a framework based on four main concepts, namely: ï‚ · Interface ï‚ · Supply ï‚ · Demand ï‚ · Environment These four concepts can each affect the fluctuation of markets. First, all the main parameters are identified that affect the market/industry which is to be forecasted. Once identified the parameter is matched to and classified with the ISDE model. Interface These are factors which affect markets or industries. Mainly they regard to conditions and factors in the transition phase between the supply and demand. Supply  The total amount of goods and services that are available to purchase. Demand  Desire, ability or need by individuals or companies to purchase goods or services. Environment  The environment includes all factors external to the market or industry, which in one way or another, influence them. Each element of the ISDE model is affected by different parameters. Based on their understanding of the sector in question, the analyst selects the parameter regarded as the most relevant. For reasons of conformity, reliability and currency, the range of parameters at the analyst’s disposal is confined to eight parameters. These are updated on a monthly basis: ï‚ · Real agriculture ï‚ · Real industry ï‚ · Real manufacturing ï‚ · Real services ï‚ · Population ï‚ · Private Consumption The research methodology employed by MSI has been subject to numerous procedures to guarantee the quality and the reliability of the information contained within the reports. In-house consultants are employed full-time and receive a sixmonths training period to acquire and implement MSI’s research methodology. MSI’s methodology can be divided into five principal stages: †¢ Stage 1: secondary research  The consultancy teams work closely with trade associations, magazines, and government bodies operating in the researched field. Further research is also carried out from information available internally from our in-house documentation service and externally from the Internet. The latter is carried out by our teams which have the experience and the knowhow to efficiently and productively extract information from existing sources. †¢ Stage 2: primary research: interviews with trade sources The consultancy team proceeds to undertake a series of telephone or face-to-face interviews, with a representative selection of companies operating in the chosen industry. Every attempt is made to talk to leading players in the sector as well as smaller companies. Interviews are therefore carried out with manufacturers, distributors, importers, suppliers, installers and end-users. Indeed, some of our studies involve more than a hundred interviews. The data gathered from interviews is systematically checked and compared with the secondary research. †¢ Stage 3: analysis of the gathered data The information gathered during the two previous stages is then analysed and synthesized. A second series of interviews can be done if necessary to check and validate the data during this decisive stage. †¢ Stage 4: quantitative data MSI reports provide quantitative data, such as market estimates and forecasts, to measure the researched market. This data is based on the estimates obtained during stage 3. The quantitative data contained in the reports is based upon the consultancy teams’ appreciation and analysis of the market and is consequently unique to MSI. †¢ Stage 5: quality control  Each report is the subject of a rigorous checking and editing process by an experienced management team.

One Flew Over the Cuckoos Nest by Ken Kesey :: essays research papers

One Flew Over the Cuckoo's Nest - Hero A hero is considered to be any man noted for feats of courage or nobility of purpose; especially, one who has risked or sacrificed his life. This describes one of the main characters in the highly acclaimed novel, One Flew Over the Cuckoo's Nest, by Ken Kesey. Randle McMurphy is the hero of this novel because he stood firmly against oppressive powers, showing courage and ultimately paying with his life. There were no heroes on the psychiatric ward before McMurphy's arrival. Nurse Ratched wielded supreme power. No single patient had the ability to stand against the injustices to which they were subjected. McMurphy united these patients. He gave them collective courage and a sense that they could resist their persecutor. For example, Harding states, "No one's ever dared to come out and say it before, but there's not a man among us that doesn't think it. That doesn't feel just as you do about her and the whole business-feel it somewhere down deep in his scared little soul." Not only did McMurphy unite his friends, the patients; but he understood the enemy, the staff. He recognized the ultimate authority and oppressive power of those in charge of the psychiatric ward. He also knew that to resist them would put himself at great personnel risk. McMurphy, however, took the risk and defended his fellow patients. For example, McMurphy says to the black boy who is harassing George, "I said that's enough buddy." McMurphy knew this confrontation would have harsh consequences, but he took the chance. In fact McMurphy took one too many chances. This hero's end comes when he lashes out at nurse Ratched, blaming her for the death of Billy Bibbit. McMurphy demonstrated his feeling for Billy by his emotional reaction to his death, "First Charles Cheswick and now William Bibbit! I hope you're

Thinspiration Discussion

Dealing with a first- and experience of an eating disorder, due to a close friend having the illness, can say for a fact that there is nothing glamorous about it and it is certainly nothing that an individual should strive to attain. I'm absolutely sickened by that fact that there are Pro- Anorexia and Pro-Bulimia websites which glorify dangerously thin bodies and post images and tips on how to achieve them.These sites provide false nutritional advice and avoid discussing the negative aspects of being too thin and having abnormal eating habits. Although eating disorders are not a new concept to our society, the deals of administration treat the disorder as if its a lifestyle choice, something acceptable. Think that it would be helpful to discuss on forums with other individuals suffering from the disorder, but only with the intentions of aiding one another in recovering and grieving.But instead, people will post pictures of skinny men or women and use that image as motivation to star ve or purge. Feel like oftentimes people don't know how to approach individuals who are obviously dealing with an eating disorder, so they just let them be and the conditions only worsen. Sometimes cases go unreported because one doesn't look too skinny, for instance; its a difficult disorder to diagnose. Sis our society would stop being so critical ad realize that individuals with such a serious disorder cannot help themselves on their own; it's a mental illness typically as the result of another disease that adds extra stress and anxiety into one's life. One of the examples given in the article was of a girl named Marimbas dealing with anorexia who would log onto Faceable to motivate herself to lose more weight as she scrolled through her News Feed of other arils posting pictures of their tin bodies and discussing how they've lost weight or have to go back to treatment.I had no idea that these individuals suffering with eating disorders saw it all as a competition, who can be the best at being anorexic or bulimic, who can get the sickest, the fastest. Someone with an eating disorder becomes so consumed and obsessed with everything revolving around it that they can't even function in their everyday life activities.

The Development and Change of the Monster in Mary...

The Development and Change of the Monster in Mary Shelleys Frankenstein The structure of Frankenstein begins as an epistolary, narrative story by Robert Walton to his sister (Mrs Saville) in England. Walton’s letters tell us that he is exploring, searching for what lies beyond the North Pole and that he longs for fame and glory. Walton and Frankenstein connect in this novel as they both seek and have a thirst for knowledge. For Walton it is his exploration, for Frankenstein it is to discover the secret of life. Walton’s letters announce the discovery and rescue of a stranger – Victor Frankenstein. This is another connection between these two characters because when Victor is found he tells†¦show more content†¦This is an early sign of the first confusion and helplessness he feels. From birth he works from natural instincts and so he is more animal than human, this is until he discovers emotion. First emotions the monster endures are fear, (‘I felt half-frightened) pain (‘pain invade on all sides, I sat down and wept’) and pleasure (‘A gentle light stole over the heavens and gave me a sensation of pleasure’) A few days after the monster’s birth he discovers exactly how his senses work and after this he expresses his feelings (he does this by groaning) for the need to learn a language. He longs to communicate with people and to be rid of loneliness. He fails to express his feelings because his own voice scares him. The monster’s rapid development continues when he becomes able to think and learn, by now he relies less on instinct and is now more human than animal. An example of the monster learning is when he becomes aware of time by using the moon’s cycle after he has spent fourteen days in the forest. Indications of his thinking ability is how he reasons through logic. (The fire provided comfort and heat but when he touched it he ‘let out a cry of pain’) This quote proves how experience has helped the monster avoid pain again and how he is able to sit and think about how toShow MoreRelatedFrankenstein : Outline : Frankenstein957 Words   |  4 Page sFrankenstein: Outline Introduction: We have all heard of the big scary monster of Frankenstein. It has been a story told through decades, each story a little different. Mary Shelley’s Frankenstein is the original story of Frankenstein’s monster. She wrote the story of Victor Frankenstein and his creation. Through decades of this story being told, society has stripped away Shelley’s original description of the monster and created an entirely new set of ideas. Victor Frankenstein’s creation has beenRead MoreVictor Frankenstein: Epic Hero Essay1093 Words   |  5 Pages the zombie era is truly coming to life, and it is easy to figure out where this idea originated. 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Shelley’s novel is evidently influenced by her relationship with her husband, which is illustratedRead MoreFrankenstein- Acquirement of Knowledge Essay1475 Words   |  6 Pagesthan his nature will allow.† To what extent does Shelley’s Frankenstein support Victor Franken stein’s view? Mary Shelley’s Frankenstein explores the concepts of knowledge and science and the dangers involved with the pursuit and investigation of these ideas. The novel conveys Shelley’s attitudes towards science by portraying it as having the capability to exceed the bounds of human restraint. Through the development of her protagonist Victor Frankenstein, the romantic and gothic aspects of her novelRead More Comparing the Novel and Film Adaptation of Mary Shelley’s Frankenstein483 Words   |  2 PagesNovel and Film Adaptation of Mary Shelley’s Frankenstein â€Å"Horror and science fiction tend to present radically opposite interpretations of what may look like comparable situations.† (Kawin, 1981.) 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